Riptide Music Group has tapped SoundCloud-owned artist services business Repost by SoundCloud to support its new record label.
The company says that its deal will see Repost will provide label services and tools including distribution, creative marketing, and monetization services for Riptide artists and releases.
Riptide Music Group is a music publishing company and record label that reports to have generated over $50 million in licensing fees for its clients.
The company’s publishing catalog includes songs released by Migos, Selena Gomez, Juice WRLD, Quavo, Big Gigantic, Foster The People, Jordin Sparks, Fatboy Slim, Goldfish and hundreds of independent artists for which Riptide controls 100% master and publishing rights.
The company recently acquired boutique music placement and sync licensing company Hidden Track Music.
Riptide says that it launched its record label quietly last year.
“WE WERE DRAWN TO REPOST’S SUBSTANTIAL LABEL SERVICES AND MARKETING REACH, BOTH WITHIN THE SOUNDCLOUD PLATFORM AND OUTSIDE OF IT. KEATLY HALDEMAN, RIPTIDE
Riptide Music Group CEO Keatly Haldeman said: “Our proven track-record of securing syncs in the biggest TV shows, trailers, ads, Youtube channels and video games makes Riptide a music marketing machine.
“We realized that many of our artists didn’t know how to truly maximize the value of the syncs we generated for them, so we launched the label to provide our roster with strong creative and marketing support.”
“We were drawn to Repost’s substantial label services and marketing reach, both within the SoundCloud platform and outside of it.
“They have solid relationships with the editorial staff at DSPs and, with their full support behind us, every record we release will be backed by a powerhouse team.”
“WE’RE EXCITED RIPTIDE HAS SELECTED REPOST BY SOUNDCLOUD TO HELP THEM TAKE THEIR ROSTER OF ARTISTS TO THE NEXT LEVEL.” EDGEL GROVES, REPOST
Edgel Groves, Senior Manager of A&R at Repost, added: “Our industry-leading tools and services enable artists to reach new audiences and gain more exposure.
“We’re excited Riptide has selected Repost by SoundCloud to help them take their roster of artists to the next level.”
SoundCloud acquire rights management and distribution company Repost Network in 2019.
Last April, in a blog post unveiling $15m worth of support for creators amid the Covid-19 crisis, SoundCloud CEO Kerry Trainor also revealed the launch of Repost by SoundCloud, described as “a brand new marketing and distribution engine”.